3 Things You Must Know About Internet Marketing

Blogging Tips - Internet marketing is not easy and that is why most businesses, especially home business, that exist on the Internet are always looking to do something that will put them ahead of the competition.

Like the real-world market, the Internet is always changing either due to user habits and preferences or due to technology and policy changes. Hence, there is always the need for better, improved Internet marketing solutions. There are some common approaches to building an Internet marketing strategy that run common for many businesses.

At the core, all Internet marketing is fixed on one goal and that is to increase the number of unique visitors a website receives in one day. Effective Internet marketing solutions use many ways to assure this.

The first is to improve the visibility of the business on major search engines because that is where customers begin their search. The second is to attract targeted traffic. This means it is more important to get visitors interested in your products and services rather than casual browser who just happened to come across your website.

Effective Internet marketing solutions will also take into account that competitors are doing the same thing and how to get over that obstacle.

Online competition will often force you to revise your business policies and pricing structure, or provide incentives to beat the competition.

Effective Internet marketing solutions must always be focused on improving visibility and exposure of your business. Some techniques that can help you do this are included below.

Search Engine Submission

There are many specialized search engines out there, besides the popular ones. List your website on as many of them as seems relevant to you. Note that some search engines are very specialized. So there is no point in submitting your website dealing in herbal medicine on a search engine that specializes in Formula 1 racing.

Affiliate Marketing

The fastest way of multiplying your representatives and web recognition quotient is to go for affiliate marketing. With a good product you could have thousands of affiliates busy promoting your business and you do not even have to do much besides pay them their commissions.
Link Exchange/Building

Besides the search engine rank of your website, link popularity will also attack Internet users. Higher link popularity will automatically get you a better page rank, again increasing your website exposure and visibility.

Email

The oldest form of Internet communication, before the website and the blog, is still the most effective Internet marketing solution. Emails may be personalized to make every recipient feel that they are being addressed individually.

Like all other business activities, it will take time to develop and then fine tune effective Internet marketing solutions. You must periodically revise all that you are doing to make sure that everything is on track.

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Blogging - Free Internet Marketing Method

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads. Blogging Tips. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.

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Search Engine Optimization And Why You Gotta Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your site's content so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. One of the components that the search engines use to rank sites is the number of inbound and outbound traffic links from other websites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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    Three Column Blogger Templates and Free Webmaster Tools

    Here is a screen shot of one of the 4 column blogger templates you can found at 4 Column Templates For Blogger.

    four column blogger template - Free Blogger Templates - Themed, Two, Three and Four Columns
    You can find more free four column Blogger templates when you visit the blog.

    Here's a link to my previous post on free three column Blogger templates.

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  • I hope that you'll find the links useful. The links and posts on Free Blogger templates will continue to grow over the coming days as I search for more websites or blogs that offers free Blogger templates. If you know of a website or a blog that offers free Blogger templates that hasn't been included on my list, please inform me through my email - bloggingmix[at]gmail[dot]com or you can just leave a comment on this post.

    You might also be interested in these free useful tools you can use to evaluate your blog's performance.

    Check Your Alexa Traffic Rank - View and compare Alexa Ranking graphs. Check Your Alexa Traffic Rank
    View and compare Alexa Ranking graphs.


    Check Your Website for Broken Links - Use this tool to check for broken links on a website.Check Your Website for Broken Links
    Use this tool to check for broken links on a website.


    Reciprocal Link Checker - Check your reciprocal links to see if link partners are still linking back to your site.Reciprocal Link Checker
    Check your reciprocal links to see if link partners are still linking back to your site.


    Website Speed Test - Find out how fast a specific website loads.Website Speed Test
    Find out how fast a specific website loads.


    Google Banned Checker - Discover whether a website is banned on Google.Google Banned Checker
    Discover whether a website is banned on Google.


    Index Checker - Check for the total number of pages of a specific website which are present on search engines.Index Checker
    Check for the total number of pages of a specific website which are present on search engines.


    Page Rank Checker - View Google PageRank on different Google servers.Page Rank Checker
    View Google PageRank on different Google servers.


    Source Code Viewer - View the source code of a page.Source Code Viewer
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    Search Engine Position - Check your search engine positions on Google Search Engine.Search Engine Position
    Check your search engine positions on Google Search Engine.


    Keyword Density Checker - This tool is useful for helping webmasters achieve optimum keyword distribution.Keyword Density Checker
    This tool is useful for helping webmasters achieve optimum keyword distribution.


    Search Listings Preview - Create a preview of how your website will appear on Google, MSN and Yahoo Search.Search Listings Preview
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    Domain Whois - Find all the information you need on any domain name. Check the DNS settings, Registrar details and much more.Domain Whois
    Find all the information you need on any domain name. Check the DNS settings, Registrar details and much more.


    Google PageRank Prediction - This predictor tool does what it says, it predicts your future Google PageRank.Google PageRank Prediction
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    Meta-tags Generator - Generate and configure your meta-tags.Meta-tags Generator
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    Domain Availability Checker - Check for available domain names.Domain Availability Checker
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    Thank you for using these free tools. I hope you found them useful.

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    10 Reasons Why Websites Fail - And How To Avoid The Normal Pitfalls

    Perhaps you have attempted (maybe more than once) to have a website. You may have signed up late at night on one of the countless web hosting plans that are on the web and for only $7.95 you were up and running. Or maybe you went all out and hired a web designer spending a thousand dollars or more having them build your site and shopping cart.

    You dreamed of that customer hundreds of miles away logging into the Internet, searching on Google or Yahoo and easily finding your offering. You thought of how many more clients you would have and you thought to yourself, "if I could just get one extra client per month from my site, then I would make $XX, XXX.XX more money." So you built your site and waited and waited.

    But no one showed up. You haven’t even gotten one single customer from your efforts and expense. You failed on the web. You joined the ranks of millions of others that have gone before and will go after you. Your website failed.

    You are not alone. Out of the almost 56 million websites on the web, fewer than 500,000 of them have any real traffic to speak of. Let me say that another way. There are over 55 ½ million websites on the Internet that are complete failures because they have no real traffic. (People coming to the site). So if you have been one of those 55 ½ million, don’t worry, it happens to all of us.

    What is failure?

    What is failure? Quite simply, a website with little or no traffic is a failure. Without traffic on your site, then how could anyone ever contact you or hire you? How can they find out about your offering or product? How would they know where you are located and that you have the exact thing that they are looking for?

    Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.

    1. Websites fail because of lack of content. In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content. Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines.

    I am not talking about sales pitches here. I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Charleston, SC” they are looking for information, not a particular real estate agent.

    Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesn’t, like the great majority of sites on the web, then you will never be found.

    2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, “haylorchurch.tv” or “bobsmithscrealty.net”.

    There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Charleston homes for sale.” And in the above example of Haylor Church, the domain screams, “the .org was taken, so I took the .tv that was available.” Both of these examples are big mistakes. Your domain name should answer a question that is being asked and describe your offering. It should describe action, not identity.

    Sure, Yahoo and Google don’t have a name that answers a question, but you are not Yahoo or Google. You are just someone who has a site and you would like to make some money off of it or draw new church attendees or meet new people. Whatever the case, you should choose a domain name that is descriptive of your offering and the overall theme of the site.

    3. Most website owners don't update or proofread their sites. I know that it is hard to believe, but there are lots of people who spend thousands of dollars on a website only to let it sit there and do nothing for them. I cannot tell you how many sites I have visited with glaring mistakes in language, verb usage or vocabulary. I have seen the English language torn apart on supposedly professional websites. I have visited sites with tons of broken links instantly turning me away, never to come back. When people click away, they won’t come back.

    Not much will make a surfer click away from your site faster than errors and broken links. Those problems are so easily fixed, but people fail to check their sites on a regular basis. However, just having a grammatically perfect website is not enough. You have to be constantly adding and updating your information to it so that the Search Engines will want to keep putting you at the top of their lists. When the Search Engines visit your site with their spider programs, they look for the last time the site was updated. The more it is updated, the better ranking you will enjoy.

    4. Websites fail because of too many banner ads, colors, flashy text or external links. Websites that look (and are) one huge ad or one big sales pitch will usually fail. Why? People see hundreds of ads each and every day on billboards & TV. They hear them on the radio while they are driving and they see them all over the web. If your website is not focused on what you do, then surfers will click away.

    There are tons of other websites that will create banner ads for you to place on your site. Don't do it. They don't work, they won't make you any money and you are just helping that company's search ranking. Only provide external links on your site that help your business because an external link is a way for the surfer to leave your site. They can get distracted and not ever return to your offering.

    5. Way too much money is spent for a website, hosting, setup and domain name. There are some web designers who are making an absolute fortune on the public just because they don’t understand how the web works. Hear what I am saying here. Your investment in your website should be like other business investments that you make. For example, let’s say you are a water ski retailer. You consider bringing in a new line of water skis. Would you immediately buy thousands of dollars worth of skis without knowing if they will make you any money? Of course you wouldn’t. You would bring in a few, test the waters (pardon the pun) and as they made you more and more money, you would increase your inventory.

    The same applies to the website, which is just an advertising medium. Start out with a simple, but professional design. Don’t spend a lot of money on it at first. $500 for your first year is very reasonable. Then, as the website brings you customers and clients, you increase your offering perhaps by adding a shopping cart, or more fancy graphics.

    6. Website owners don’t spend enough time researching keywords. Keywords are an important part of how a Search Engine finds your website. Choosing the right keywords doesn’t mean coming up with a list in your head. It means spending some time using web-based tools to help you find what people are actually searching for when using the Internet. Wouldn’t you like to know what people are searching for before writing pages on your website?

    There are so many tools out there that it is beyond the scope of this article, but as a reason for failure, this is one of the big ones.

    7. People do not spend time optimizing their pages to be found by search engines. Many people will pay for a "Search Engine Optimizer" (SEOs) that will get them to the top 10 on Google, Yahoo, and MSN. They do this before writing good content, analyzing their own keywords, and making their sites user friendly. The S.E.O. companies that offer these services are keying in on the fact that most people are ignorant about how a site gets into the top positions on the major Search Engines.

    Let’s get something strait. Search Engine Optimizers cannot and will not get you into the top ten for the words and searches that you want. If they could, then everyone would use them and everyone would be in the top ten. Please remember that only 10 can be in the top ten for each keyword search and those are the ones who have built their pages with the content that puts them there and keeps them there. If an S.E.O. (Search Engine Optimizer) does get you to the top ten for a day or so you won’t stay there long.

    The best computer engineers in the world work for Yahoo, Google and MSN and they will not be tricked into letting you into the top ten, the top thirty or the top 1,000 for that matter. They will let you in if your page offers relevant content that their searches are looking for though. And, once you make it into the top ten the honest way, it is really hard to drop out of it.

    8. People that have websites don't respond to visitors in a timely manner. It simply baffles me, people do not respond to inquiries on from their websites. Recently, I contacted several real estate agents when I was moving. I was relocating to Charleston from Denver which is 1,600 miles away and I found some agents that I thought could help me out in finding a home. I sent emails to them all (about 5 of them) and only one emailed me back within 24 hours. The others either waited over a week or did not email at all. That is a whopping 80% with poor response times.

    I cannot tell how this will kill your business. Of course I chose to work with the one that did contact me and we were in a home within 60 days. Point is, you have to email visitors back quickly or they will find someone else. Not only do you need to respond quickly, you need to respond professionally and you need to let them know that you read and understand their email. You should include all of your contact information and you have to use 'spell-check'.

    9. People fail to register their sites on the local search engines: Did you know that the major Search Engines are pouring millions of dollars into developing their local searches? What does this mean? I believe that in three to four years, the major SE’s will overtake the Yellow Pages as the number one medium for searching a local business. Engineers are working around the clock now to create formulas that will point searchers in the right direction and towards local vendors that can meet their needs.

    Everyone from dentists to hair salons who don’t show up on the local search will be at a disadvantage. In my estimate, a full 90% of sites are not showing up in the local searches and will be passed by their competition very soon.

    10. The biggest reason that websites fail is when people do nothing. Yes, there are so many things you can do wrong that will make your website basically useless, but the worst one of all is not having a site. Today people surf the web. This is just a fact. The Internet is no longer a luxury; it is used daily by millions and millions of Americans. They are searching for your help right now and if you don't have a place on the web where they can find you, then they won't.

    About The Author


    Bill Nixon is a website designer, owns a hosting company and manages several sites for businesses and nonprofits. His latest project is here http://www.real-estate-agent-website.com. You can also find his web design and development company here: http://www.sc-site.com.

    bill@sc-site.com

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    Photography School Reviews

    "Any good photography is a successful synthesis of technique and art.” - Andreas Feininger

    This article will attempt to help you come to a clearer understanding of the photography schools and colleges available, what they can offer you in terms of photo and arts education, and guide you towards investigating more about specific schools and where you can find out more information.

    Photography SchoolsPhotography is a wonderful choice when it comes to a career. Photography is a versatile path that allows you to specify within the degree, and move from different types of photography within your lifetime. From magazine covers to exotic locations to local newspapers, a career in photography will allow you to pick and choose exactly what you want to photograph. However, a career in photography doesn't happen with well wishes and hopes...you have to work to get there! So where do you begin in your search for photography schools? Right here!

    You'll have to learn about the photography business, learn how to deal with copyright issues and information, manage your photo porfolio and how to work with others in the field. There are many courses in the field of photography taught at many of the schools, teaching you in a variety of areas including:

    * Photographic equipment
    * Photographic processes
    * Photograph techniques
    * Color theory
    * Special skills
    * Digital imaging and photo processing

    There are many many more fields available when it comes to your career path in photography, the above were simply some examples.

    If you're passionate about photography and want to pursue this versatile career, it's important that you take the time to learn from experienced professionals that can guide you in your efforts to pursue professional photography, motion picture and video photography, visual journalism, and thinks like visual communications. What's great about attending photography schools nationwide is that you dont' have to begin an expert, you begin a beginner! Many of you are pursuing this field because you have a natural eye for photography, and that's great - but maybe you're just developing one. That's great too! What you probably didn't know is that photography school will teach you much more than simply how to snap a few brief pictures and dip em in developer. They teach you the scientific processes of film, chemistry, optics, color theory, lighting rations, and digital and computer skills.

    You'll also find collegues and students at your school that share your passion, talents, and skill and want to join in mutual efforts to further your careers. Here are a few photography school frequently asked questions that might help you!

    * What is the objective of many photography schools?
    * What types of photography might I choose to go into?
    * What type of school should I look for?
    * What are some of the top schools in the US?

    What is the objective of many photography schools?

    The objective (or the objective I believe is crucial to selecting a school) of many is to develop photographers that are technically and professionally sound, enabling them to pursue any photographic field and compete in the job marketplace.

    What types of photography might I choose to go into?

    There are many different types of photography fields, including fasion photography, digital photography, advertising photography, editorial photography, documentary style, wedding photography, portrait photography, or photo technician style work. You'll be prepared to do any of these with a solid education at a photo college or school.

    What type of school should I look for?

    My recommendation is a school that teaches nothing but photography! Obviously affordability is important, but a photo only institute is a great way to go!

    What are some of the top schools in the US?

    There are several wonderful photography schools, but some of ones we'll choose to highlight are Brooks Institute of Photography and the Art Institute of Colorado. For a more detailed list of Photography schools and information, please click here or continue browsing this article.

    Brooks is a world leader when it comes to visual arts and photographic education. You'll want to find a photography school that helps to meet career oriented needs that you establish before you search. You'll want one with experience in the field for a long period of time, not just a hokey internet college.

    You want want that can offer you a chance to broaden your resume through internships and opportunities. The joy of this career is that you get to turn your photographic ambition into something that pays the bills and you love to do every single day! Who wouldn't want that! I hope this article has proved even a little helpful, and that you'll consider going into the wonderful field of photography!

    *This article is from http://www.youseekit.com and is originally located at http://www.youseekit.com/Arts/Photography_Schools.html

    About The Author

    Andrew Holloway is the owner of YouSeekIt.com, an article resource site, and this article can be found here : Photography Schools.


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    Exposing Your Expertise

    Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets.

    Here are my recommendations to implement this strategy:

    1. Write the article

    This may sound self-evident, but a couple of pointers:

    1. Keep it short, and make the language simple, especially if you're targeting online outlets. People don't read word for word on the Web - rather, they'll scan the screen. Complex sentences and dense copy will lose readers fast.
    2. Develop a template that can be easily customized for different target markets. My "Top Seven Ways to Tune Up your Website" has been parlayed into versions for over a dozen different industries. The essential points remain the same, and customizing simply involves adding specific examples.

    2. Put it on your Website

    One of the key goals of your Website should be to showcase your expertise. Content (combined with testimonials and success stories) is the best way to achieve this.

    When adding articles to your site:

    1. Include a clear reprint policy. This should state whether you allow articles to be reprinted, and if so, under what terms (including your byline, copyright, notification of use, etc.)
    2. If you have a large number of articles, provide an index page that divides them into appropriate subject groupings, and gives a two-line description of each.
    3. Create a byline with an enticing hook to get people to visit your Website. Mine refers to my popular free tipsheet "Beyond the Search Engines", which lists 23 alternative ways to promote your site. This is far more powerful than a bland statement such as "Philippa Gamse is an internationally recognized . . ."

    3. Research and offer it to appropriate venues

    It's critical to be very clear about your target audience, and how to reach them. Who are the economic buyers and decision makers that you'd like to be in front of, and what do they read? Do those sites or publications accept outside articles, and if so, what are their policies around doing so?

    My assistant, Bonnie Jo Davis, runs my highly successful articles placement strategy. She provides a complete primer of her methodology, along with many online research sources at http://www.ArticlesThatSell.com/

    4. Follow up links and references

    It's extremely important to measure the success of these efforts, both in terms of the traffic to your site, and its quality.

    Check the "referring URL" section in your traffic reports, and follow links to you from any site that you don't recognize. Often, site owners won't inform you when they've used your material. So you want to ensure that you have been properly attributed. But also, thank the site owner. I recently sent a note to a university professor who had added some of my articles to his course reading list. His response? "I really like your ideas, and by the way, we're looking for a speaker for our upcoming conference . . ."

    The Proof of the Pudding . . .

    Does all this work? Absolutely. One of my articles was recently highlighted as the "Cool Site of the Week" in Tekguide.net - an online technology and computer directory. But the page that it linked to was not mine, but PowerHomeBiz.com - another site that had featured this article. So I now have sites quoting sites that quote me . . . and that gets major brownie points in Google - the only remaining credible free search engine.

    I was also recently hired to consult for a site in the auto industry after the owner had read my article in eDealershipnews.com. He said "I liked the article, I can see how you think, and I'd like some of that thinking for me". No further selling required!

    About The Author

    Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
    pgamse@cyberspeaker.com


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